TikTok is a worldwide phenomenon, a social media platform that gives creators the chance to make a living with their videos. If you have a creative mind, it seems like dreams will come true. However, if you’re new to TikTok, figuring out the best time to post can be a bit complicated.
If you want to get more likes and views on TikTok and grow your followers quickly, make sure to follow our guidelines for the best time to post on TikTok.
When to Post on TikTok: Things to Keep in Mind
When you create a video that you think is going to “explode,” your first instinct might be to post it right away. If you’re looking for more engagement, you should fight that instinct and create your content posting strategy on TikTok.
TikTok’s algorithm decides which videos should appear on the For You page based on repeat views and engagement. That means to expand your audience, you need to make sure you’re posting your content while people are watching. You have to consider several factors when choosing the best time to post your videos on TikTok.
Where is your audience?
One of the most essential facts that you must consider is the time zone your audience lives in. If you’re targeting users in your region, that’s one thing. But if you want people from other parts of the world to see your videos, you need to plan your posting times accordingly. Of course, you can’t choose a perfect time for everyone all over the world, but you can find a compromise.
When does your subject awaken?
The second most important factor you need to keep in mind, or rather a question that you need to answer, is “what time does my audience wake up?”. If your targeted audience is in different time zones, you have to think about what time users stay awake in each and plan your posting schedule accordingly.
TikTok doesn’t have an option to schedule your videos and no third-party tools you can use for scheduling and post on TikTok. That means you have to build your own posting schedule and stick to it if you want to increase your engagement on TikTok.
What is the best time to post on TikTok?
The Influencer Marketing Hub conducted a study of over 100,000 posts and their engagement rates to find the best time to post on TikTok.
In a nutshell, the best times to post on TikTok seem to be between 6am and 10am and 7pm and 10pm, and the best days to post are Tuesdays, Thursdays, and Fridays. All times in EST.
If you are wondering how many times you need to post on TikTok, you should maintain a rate of 1-4 videos per day for best growth. However, you’re better off setting a realistic goal from the start: make it a rule to post 1 video a day but make sure you never miss it.
You should also not abuse and post too many videos to your TikTok account at once. In that case, you risk dividing your audience and dividing their views instead of multiplying.
How to check your TikTok account analytics
Don’t know who your audience is? It’s easy to check. You can use the Analytics feature on TikTok to find out your audience, where they are coming from, and how your videos are performing in different parts of the world.
First of all, you need to convert your TikTok account to a Business account to access your Account Analytics. The process is free and only takes a few clicks to complete.
- Open the TikTok app and go to your profile page.
- Option Settings and Privacy > Account Management.
- Below Account Controloption Switch to a business account.
- Select a category and select Next proceed with.
You’ll see a message confirming the move to a business account. Now you can access more features on TikTok and better connect with your audience.
If you come back Setting > Creation toolnow you will find your account analysis there. The Analytics section is divided into four subsections: overview, Content, Followersand Direct.
You can use Followers to learn more about your audience. Two parameters to note are Top territories and Follower Activity. Top Territory is the section where you can learn about the distribution of your followers by territory. Once you know where your followers live, it’s easier to choose the best time to post your content. This section is useful if you are serving a global audience from different time zones.
The Followers Activity metric gives you the days of the week when your followers are most active on TikTok. It also breaks down this information into specific hours when your audience is most active on the app. Remember that this data is presented in UTC (Coordinated Universal Time).
Finally, you can use account analytics to track your content performance. Keep an eye out for the best and worst performing videos and see if you can find patterns there. All these metrics will help you figure out the best time to post on TikTok.
How to find the best time to post on TikTok for you
Compared to other social networking platforms, TikTok is highly personalized. Which means if you want to really grow on TikTok, you’ll have to figure out your own posting strategy and schedule posts according to your own personal stats.
The best way to find out what works best is to experiment with different times of day and see which posting times drive your engagement rates the most.