How to set up an Etsy . store

Have you ever thought about opening an Etsy store? online storefront, Etsy, is a popular place for customers to buy almost anything. The etsy seller offers high-quality handmade, vintage, handcrafted items and everything in between.

We’ll walk you through the essentials of opening your own Etsy store, from creating product listings to accepting online payments. At the same time, we’ll cover some tips and tricks to attract leads and ensure the success of your Etsy business.


You might ask why entrepreneurs choose to sell on Etsy instead of their own website. Etsy’s e-commerce platform provides business owners with a quick, easy way to list products and accept different payment methods. Payment options accepted by Etsy include:

  • Paypal
  • Credit and debit cards
  • Pay for apple
  • Google Pay
  • Ideal
  • Sofort
  • Klarna
  • etsy . gift vouchers and coupons

Perhaps most importantly, Etsy helps store owners find new customers. Etsy helps beginners create a new store, promote their new products, and quickly take customers through the buying process.

It all started on the Etsy homepage. After you sign up and tell Etsy that you want to open your Etsy store, the wizard guides you through everything you need to set up and operate your store.

  1. To get started, sign up for an Etsy account or, if you already have one, log in and select Sell ​​on Etsy from the profile drop-down menu.
  1. Then choose Begin button.
  1. If you leave and want to continue setting up your store later, you can return here by selecting Shop steward Icon.

If you’ve told Etsy that you want to be a store owner, but you don’t set up shop right away, you’ll receive periodic emails reminding and encouraging you to return to The sooner you finish setting up your store, the sooner you’ll land your first sale.

Shopping hobby

The first step in setting up your store is choosing your store preferences.

  1. Choose your store’s primary language, country, and currency. All your product listings will be in the default language you choose, and you can’t change it later, so choose carefully! However, you can add other languages ​​later.
  1. Next, let Etsy know what kind of small business entrepreneur you are. Is this your full time job or a side job?
  2. Option Save and continue.

Name your store

Next, you’ll make some big decisions.

  1. Enter your Etsy store name, but don’t worry, you can always change it later. Store name must be between 4-20 characters. Etsy will automatically check the availability of the shop name you enter. If it is already in use, it will suggest some alternatives.
  1. Once you find an available name, select Save & Continue.

Your store inventory

Start stocking your store by adding a unique product.

  1. Add an image of your first product. You can upload multiple product photos that show your product from any angle and in different settings. Option More photos to upload an image. Tip: Quality product photography is crucial to attracting customers.
  1. Adjust the thumbnail image customers will see when your product appears in Etsy search results.
  1. Next, you can choose to upload a 5-15 second video showcasing your product. The video will have no sound, even if you recorded it when you created it.
  1. All Etsy listings must have a product description. Import Title for your first item and make sure it includes words that customers will use to search for your product.
  2. Now answer a few questions about your item. Who made it? What is it? When is it done? Tip: Customers and craftspeople shopping for antiques may be looking for products made in a certain period of time, so make sure your information is accurate.
  1. Import Type for your item. If you enter a description that is two or three words long, Etsy will suggest several possible categories of similar items for you to choose from.
  1. Optionally, choose a primary and secondary color for your listing.
  1. Next, choose the renewal options for your list. Products are listed for four months or until they are sold out. Option automatic renewal to have your list auto-renew. You will be charged a $0.20 listing fee for each auto-renew.
  1. Next, tell Etsy whether the item is a physical product that you will deliver to the customer or if it is a digital file that the customer will download.
  1. Now it’s time to enter your product description. The first lines are the most important because that’s what the customer will see first. Etsy will show you how your product will appear in Google search results. Tip: Increase traffic to your store by learning more about search engine optimization (SEO) before you write your product description.
  1. If you have a manufacturing partner — anyone who isn’t part of your store but helps you manufacture the item — enter their information.
  1. Next you will have the option to add Part, Cardand Material for your list.
  1. inside Inventory and Pricing Enter the product price, the number of available products to be sold and, if you wish, your internal SKU for the product.
  1. Next, add Variations such as the different sizes or colors your products have.
  1. If your item can be personalized, turn on Personalized and enter personalized instructions for customers.
  1. Next, enter Shipping in progress options for your product. You can let Etsy calculate the shipping cost for your item, or you can set the shipping cost manually. Enter the zip code of where you will ship the packages and how long it will take for you to ship a product once the customer has submitted the order.
  1. Enter the countries you will ship to and the buyer can choose which shipping service at checkout. You will also have the option of offering free shipping to customers and/or an additional handling fee.
  1. Option Save as shipping record if you want to reuse these shipping options for another product.
  2. Next, enter the entry of weight and size when packing. Etsy charges customers for shipping globally, and if you’re in the United States, Etsy can provide shipping labels that you can purchase and print directly from your Etsy store.
  1. Option Save and continue.

How will you get paid?

Now the good part: get paid!

  1. Let Etsy know if you are an individual/sole proprietorship or an incorporated business.
  1. Fill in your contact information (name, address, date of birth, social security number, and phone number).
  2. Select the country where your bank is located and then enter the bank account details for the bank that will receive your Etsy payments. US merchants must enter the account type, account number, and routing number. (If you’re setting up an Etsy store in another country, you may see slightly different instructions.)
  3. Option Save and continue.

Set up payment

You get what you pay for, so next you’ll set up payments for your Etsy storefront.

  1. Add yours credit information. This card will be used to pay your Etsy fees. Fees may include listing fees, transaction fees of 5% of the total cost of items (including shipping and gift options), and payment processing fees.
  2. Option Save and continue.

Secure your store

You’re almost done! Setting up two-factor authentication will help keep your Etsy store safe and secure.

  1. Choose your preferred authentication method.
  1. Follow the onscreen instructions to finish setting up your chosen authentication method.
  2. It’s time for the magic moment! Choose Open your store and you will be in business!

Once your store is open, consider promoting it on social media channels and through Etsy advertising. You can find many great tips and purchase policies in Etsy’s Seller Handbook. Read it for guides and best practices for selling on Etsy.

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