Being verified on social media can be a great thing for those hoping to increase their followers and social media usage in their professional lives. All major networks now have their own verification token. This is a white check mark on a blue background on Facebook and Twitter, a custom emoji on Snapchat, and a crown icon on TikTok. On instagram, the verification badge looks like a blue check mark that shows up next to your username.
However, verifying on Instagram is not an easy process. In fact, the verification option is not available to everyone. If you’re determined to get that blue check mark, learn what you can do to increase your chances of being verified on Instagram.
Why Verified on Instagram
Many people consider the blue tick next to your Instagram name as a sign of status. As if it were something that would let other users know that you “made it”. However, the original purpose of verification on any social network is to prevent other users from stealing your identity.
If a certain account is verified, it means that Instagram has taken the time to make sure that the person behind the account is who it claims to be. Verification also helps other users find the account they’re looking for instead of a fan’s Instagram account or fake accounts.
Once your account is verified, a blue checkmark will appear next to your name on profile, in DMs, in search, and in comments. If you’re not sure if going through the verification process on Instagram is worth it, here are some additional benefits you get when you get a verification badge.
Be the first to try new Instagram features
After you pass the verification process, you can get a little special treatment from Instagram. Verified users are often the first to try and test new features before they are rolled out to the rest of Instagram users.
Rank higher in Search
Instagram always shows verified accounts first in search results. So when someone is searching on Instagram and your account matches the search criteria, that account will appear at the top, leaving the other accounts lower in the list.
Verified accounts are also more likely to appear on Suggestions for you list and on Discover Page.
Become a thought leader
When users see that you have a verified account, they automatically trust that the content you post is authentic. Even if there are hundreds of other similar Instagram accounts, yours will be the first one they visit. On top of that, you will definitely see an increase in Instagram followers and engagement once you get the verified badge.
Get Sponsorship Offer
Many brands use Instagram as their primary marketing channel. As a verified user, you are more likely to get sponsorship offers from major brands looking to partner with Instagram influencers.
Who can be verified on Instagram?
Instagram will not verify any users. They only issue verification badges to accounts that represent public figures, celebrities or brands that appear in news and media and are highly searched on Instagram. On top of that, there are a few requirements that you need to meet to be eligible for Instagram verification.
- Your account needs to be the only account and the physical presence of the individual or business it represents.
- The account must be public and have a full bio, profile photo, and at least one Instagram post.
Instagram doesn’t verify any shared interest accounts, such as those with popular memes or funny dog pictures.
How to get verified on Instagram
If you decide that you want to apply for an Instagram verification badge, follow the steps below.
- Login to Instagram from your smartphone. You cannot apply for verification from the Instagram web.
- Go to your profile page.
- Option Menu to open settings.
- Option Setting.
- Are from Setting select menu Account.
- Scroll down and select Verification request.
- Fill out the application form, attach a photo of your ID and choose To send.
There’s no exact timeframe for when you’ll get a response from Instagram. However, if your application is denied, you can reapply for verification after 30 days.
Tips and tricks to get verified on Instagram
While there isn’t one single strategy for getting verified badges on Instagram, there are a few tips and tricks that can help improve your chances of being verified.
Personalize your posts
Adding personality to your account will help you differentiate your content from what other similar accounts post. It will also help personalize your brand and make your brand more relatable to other users.
Increase your followers and engagement
You don’t have to be famous to be verified on Instagram, but you do have to have a sizable following online. Featured accounts with a large number of followers will appear on search results more often. This will tell Instagram that your account is the one that people are searching for frequently.
One surefire way to increase engagement on Instagram is to use popular hashtags. You can take it a step further and create hashtags for your personal brand. The more people you get to use it in relation to your brand, the more visibility you have on Instagram.
Build a presence outside of Instagram
You’re more likely to be verified on Instagram if you already have a long-term presence and/or large following on another platform, whether that’s your blog or another social networking site.
Extra points if you already have a verified account on another social networking platform. One of the main eligibility requirements for Instagram verification is being covered in the media and news. Instagram will definitely check the web for any content related to your brand.
Approved for Instagram Verification Checkmark
Getting a verification badge takes time and effort, but it’s well worth it if you want to continue growing your brand on Instagram. Once verified, you should also be on the lookout for impostors and hackers, who often target growing brands and influencers who depend on Instagram for income.
Have you tried verifying on Instagram? If you did, what feedback did you get? Share your experience with the Instagram verification process in the comments section below.